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The Four Phases to Follow When Launching a Large-Scale EV Charging Station Initiative

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By: Tim Bennett

April 21, 2023


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Thorough planning is essential when it comes to the installation of a large-scale EV charging network. Factors to consider include the selection of the appropriate charging systems, ensuring the proper infrastructure is in place, designing the EV charging system layout to complement the property while optimizing user accessibility and convenience.

Planning is crucial to ensure that a company's EV charging network is reliable, efficient, and cost-effective. By partnering with an experienced technology deployment expert like Bailiwick, businesses and organizations can avoid costly mistakes and build a network that meets the needs of EV drivers, reinforces a company's brand recognition, and supports a more sustainable future.

One of the first decisions to make needs to be the type of EV charging station to install. Most are familiar with the two commercially available EV charger types:

  • Level 2 240v commercial or home charger: up to 5 hours to charge. Most public charging stations are Level 2.
  • Level 3 480v DC Fast Chargers: commercial chargers can provide up to 80% charge in 30 minutes. While seemingly the most attractive of the three options, the investment required for a Level 3 DC Fast Charger is significantly higher compared to other charging options available in the market.

Aside from the type of charger to install, there are several other factors that need to be considered before the installation of any EV charging station begins. With the help of our extensive experience managing the deployment of large-scale technology projects, Bailiwick has developed a four-phase process that we go through with clients considering adding EV charging systems.

Phase I: Consultation

Bailiwick team members meet with clients to understand customer's goals for their EV charging program. Do they want to become a destination site for EV charging? Do they want EV charging to be a customer amenity? When we know what clients are striving to achieve with EV charging, we are in a better position to offer the best solutions for their situations.

For example, at a large resort, visitors are going to be plugged in for an extended period, so a Level 2 charger would be the appropriate fit. Selecting an appropriate EV charging system enables guests to receive notifications when their vehicles are fully charged. Failing to unplug within a designated time frame may result in extra fees. For convenience stores, EV drivers want a quick in and out. Although DC fast chargers may not generate direct revenue, these customers are likely to increase dwell time and purchase more items, resulting in an increased overall transaction value.

The consultation process includes Bailiwick reviewing EV charging networks already available in the area and evaluating opportunities to install level 2 or DC fast charging units based on the customer's goals. We look at the proximity of major highways and thoroughfares and anticipated traffic count to find the best fit for the client as well as research any applicable incentives or rebates available to offset the investment in EV charging solutions. A multitude of elements must be carefully examined during the consultation stage to identify the most suitable EV charging solution tailored to a client's needs.

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Phase II: Site Evaluation

During the site evaluation phase, Bailiwick does an extensive on-site review of the property to answer several questions such as:

  • Is the current electrical infrastructure able to support the electrical demands of an EV charging system?
  • Will any electrical upgrades be required for the site based on desired EV charging system? Do we need to plan to install a transformer or subpanels or possibly coordinate electrical service upgrades with the utility company?
  • Are there existing utilities or other potential obstructions on the property we need to design the EV Charging System around?
  • How can EV chargers be placed in an area that is convenient and safe for users and not interfere with the overall function of the property?

Bailiwick's comprehensive on-site evaluation enables us to deliver precise and in-depth proposals to our clients. These proposals offer valuable insights into the anticipated return on investment (ROI) that clients can expect upon integrating EV chargers into their facilities.

Phase III: Turnkey Installation and Activation

During the installation and activation phase, we take great care to ensure every aspect of the project is carried out to the highest standard. To achieve this, we will deploy an experienced Bailiwick project manager and a Bailiwick engineering professional to supervise the installation. Our team will prioritize crucial tasks like trenching, pathway installation, electrical work, concrete foundation installation and safety bollard placement. Our trained and certified installation teams adhere to manufacturers' specifications and local building codes to guarantee proper and safe installation of EV chargers.

Once the EV charger is installed and powered, Bailiwick coordinates provisioning with the manufacturer, ensuring the unit is properly installed and ready for use. Bailiwick will help clients to set up the EV charger software based on capabilities chosen for the installation. Factors that clients should consider for activating an EV charging system are:

  • EV Revenue Models
  • Pricing Strategy
  • User groups, discounted charging, or free charging (employees/VIPs)
  • Wait-listing and holdover fees
Tim Bennett standing next to an ev charging station in a snow storm
Tim Bennett after supervising the installation of an EV charging station during a Midwest snowstorm.

Phase IV: Repair and Maintenance

EV charging stations are designed to be relatively low maintenance. Any required software upgrades or configuration changes are delivered through cellular or Wi-Fi connections, and units are designed and constructed for extreme weather conditions. Manufacturer basic warranties typically cover the EV charging stations for one year and extended and performance warranties are available for purchase with the units that range from one to five years in length with added coverage benefits such as parts, labor, commissioning service and proactive station monitoring (these offerings vary by EV charger OEM).

The more common issue with EV chargers is vandalism or auto accidents. Safeguards can be put in place to minimize auto impacts such as installing high visibility bollards to protect your EV charger investment. Bailiwick is available as a one-call source for repairing any operational issues that may arise.

Why Bailiwick for EV Charging Installation?

Bailiwick's EV charging solutions is the ideal fit for businesses and organizations seeking to install large-scale EV charging stations. Our commitment to quality is unparalleled, and we strive to exceed client's expectations in every project we undertake. With years of experience in the industry, Bailiwick has established itself as a leading provider of innovative and reliable technology solutions. Our team of experts stays current on the latest advancements in EV charging technology, ensuring we can help you navigate the intricate landscape of EV charging systems with ease.

Tim Bennett profile picture Tim Bennett is the Director of Digital & Emerging Technology at Bailiwick. He joined the company in 2016 to help design and launch the digital menu board program. Tim leads new technology offerings for Bailiwick.

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