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Eyes in the Aisles: How Cameras and AI are Revolutionizing Retail Security

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By: Joe Hinrichs, Patrick Murphy

February 27, 2024


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In the ever-evolving world of retail, the battle against theft has taken a technological turn. While retail theft has become more sophisticated with the advent of organized retail crime (ORC) and coordinated crime, technology used to combat theft has also become more advanced. Gone are the days of relying solely on security personnel and traditional surveillance systems. Today, the integration of cameras and artificial intelligence (AI) technology is transforming the way retailers approach security, providing a proactive approach to prevent theft before it even happens. The marriage of cameras and AI is becoming a game-changer in the fight against retail theft.

The Power of Cameras in Retail Security

Cameras have long been a staple in retail security, serving as a deterrent and a means of post-incident investigation. According to a survey conducted by the National Retail Federation, 95% of retailers use some form of security technology, with surveillance cameras being the most common technology used.

Advancements in surveillance technology have elevated the role of cameras, enabling retailers to not only react to theft but also predict and prevent it. Even traditional analog camera systems, once limited in their capabilities, can be integrated with digital systems to provide a comprehensive theft deterrent.

"At Bailiwick, we have a full video management solution to offer clients," said Joe Hinrichs, Vice President of Information Technology and Product Development at Bailiwick. "Our AI solution, Bailiwick Integrated Intelligence (BII), leverages the latest IP digital cameras while also allowing legacy, analog camera systems to be incorporated into a complete AI enabled surveillance system," said Hinrichs. He explained that retailers with existing infrastructure can upgrade their security measures without a complete overhaul. The seamless integration ensures a cost-effective transition to a more advanced and predictive security system. "Our clients appreciate the fact that they can gain the same level of security without having to reinvest in their camera systems," said Hinrichs.

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The Role of Bailiwick Integrated Intelligence in Predictive Security

Hinrichs said that Bailiwickā€™s ability to incorporate BII into surveillance systems makes it possible to analyze vast amounts of data in real-time, allowing clients to identify patterns and anomalies that might indicate potential security threats. "BII incorporated into video surveillance systems allows us to help predict events that might lead to theft or security threats," said Hinrichs. By leveraging BII, retailers can go beyond mere observation and actively predict events that may pose a threat to security, creating a safer environment for both customers and employees."

With BII, surveillance systems can be designed to go beyond simple motion detection. They can analyze customer behavior, identify unusual patterns, and even detect potential signs of shoplifting. This proactive approach allows retailers to intervene before an incident occurs, significantly reducing the risk of external and internal theft.

"Bailiwick engineers and technicians have developed a vast amount of experience in understanding some best practices in predictive security," said Hinrichs. He explained that little changes such as camera angles and lighting can help retailers deter theft from both customers and employees. "Our experience in this area has proven to be invaluable to our clients."


The marriage of cameras and AI technology is ushering in a new era of retail security. With the ability to predict and prevent theft, retailers can stay one step ahead of potential threats. As Hinrichs emphasizes, the integration of Bailiwick Integrated Intelligence with video surveillance is a powerful tool in creating a safer retail environment. As technology continues to evolve, so will the effectiveness of these innovative solutions in combating retail theft.

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