Digital signage has been a game-changer for organizations, revolutionizing the way they communicate with their audiences and deliver content. What started as simple display screens has transformed into interactive, data-driven marketing tools—and the evolution will only continue as technology advances and consumer behaviors shift. Here are some of the most prominent digital signage trends we have our eye on in 2025:
Behavioral tracking.
Companies that want to better understand the effectiveness of their digital signage are turning to behavioral tracking to monitor customer engagement. Technology like cameras and sensors can be utilized to collect data such as how long someone looks at a display, how close they are to it, and where their eyes focus on the screen. This data can then be leveraged to improve marketing campaigns and even make them more personal with information that changes depending on the customer standing in front of the signage.
Sustainability.
As digital signage becomes more prominent, so too do efforts to make displays more sustainable. While digital signage is eco-friendly in some ways—such as reducing paper waste from traditional printed signage—digital displays tend to consume more energy and create light pollution. To combat this, companies are opting for energy-efficient LED and OLED screens, as well as adopting practices like smart scheduling to dim or power off screens when not in use.
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Cloud-based systems.
For companies that are managing digital signage across hundreds or thousands of locations, cloud technology has become the gold standard for its scalability, flexibility, and cost-effectiveness. Organizations such as retail chains, quick-service restaurants, and health care facilities can control, update, and monitor content from one centralized platform, streamlining processes and eliminating the need for on-site management when it comes to scheduling and synchronizing content across all locations.
Augmented reality.
Augmented reality, or AR, is increasingly being integrated with digital signage to foster immersive, interactive marketing campaigns that enhance customer engagement, drive sales, and create memorable brand experiences. In a retail setting, for example, this could look like customers pointing their phone at AR-enabled digital signage to see product reviews and promotional offers. Most exciting: do a virtual try-on!
Gesture-based displays.
In recent years, interactive digital signage has become more popular. First it was touchscreen technology. Now, the next wave of interactive digital signage revolves around gestures. Using digital signage and sensor technology, with the wave of a hand, customers can search maps, utilize self-service kiosks, browse menus or product information, and play games—without ever touching the screen. These displays are particularly useful at corporations that seek immediate employee feedback.
If you’re ready to elevate your digital signage strategy, Bailiwick can be your trusted partner. With experience successfully deploying digital signage systems at the most recognized brands, Bailiwick is the leader in the design, installation, and maintenance of digital signage systems in North America.