Precision in Performance: Every Moment, Every Time
In today’s fast-paced world, staying ahead isn’t just about innovation—it’s about nailing quality, mastering consistency, and channeling the magic of hospitality leadership. This conference is your chance to discover how to level up performance, create seamless processes, and deliver top-notch service with a customer-first mindset. Get ready for inspiring keynotes, hands-on sessions, and dynamic expert panels designed to equip you with strategies that drive real results. Join us as we unlock the power of consistency to achieve world-class success, build trust, and future-proof your organization—let’s make excellence happen together!
But wait, there’s more! We’re beyond excited to announce Will Guidara, hospitality guru and author of Unreasonable Hospitality, and Mark Schulman, legendary drummer to the Rock Stars you know, as our keynote speakers. Get ready to be inspired by their electrifying stories and game-changing insights that will leave you fired up to create extraordinary moments every day.
Keynote Speakers
Will Guidara
Why Hospitality is Today’s #1 Leadership Skill
Will Guidara is the co-owner of Make It Nice, a hospitality group that currently includes Eleven Madison Park, the NoMad restaurants, and Made Nice.
Will Guidara transformed Eleven Madison Park into the best restaurant in the world with one groundbreaking realization: food, service, and design are just ingredients—the secret sauce is human connection. By inspiring his team to be fully present with guests, take their work seriously without taking themselves too seriously, and embrace a “one size fits one” approach, Will created pure magic. In this talk, he shares the game-changing lessons that propelled EMP to #1 and reveals how an unreasonable obsession with human connection can set you apart and deliver unforgettable, world-class experiences.
Today’s leaders must master the art of intentionally creating spaces where teams don’t just work together but truly connect—because that’s the essence of hospitality. Leaders who can transform a group of individuals into a cohesive, inspired team will unlock more connection, energy, effectiveness, and happiness across their organization.
Mark Schulman
Be Your Own Rockstar
Mark Schulman is a powerhouse drummer who has rocked the world’s biggest stages, performing for crowds of up to 225,000 alongside legends like P!NK, Billy Idol, Cher, Stevie Nicks, and Foreigner during his epic 32-year touring career.
But Mark doesn’t just shine behind the drum kit—he electrifies audiences as a keynote speaker, delivering what feels like a rock concert disguised as a motivational experience. “Attitude is everything,” Mark says, as he unpacks the secrets of rockstar performance and shows how they apply to organizations, teams, and leaders. With captivating stories, infectious energy, and a masterful stage presence, Mark inspires audiences to unleash their inner rockstar, take charge of their attitude, and perform at their absolute best.
Mark’s journey from a classically trained cellist to the first-call drummer for the world’s top artists showcases the immense power of attitude, transformation, and the relentless pursuit of excellence.
Agenda
Tuesday, May 6, 2025
1:00 – 4:00 PM
Bailiwick Integration Center Tours
During the Bailiwick IT Summit, you’ll get an exclusive behind-the-scenes look at our state-of-the-art Integration Center, where best-in-class asset management and configuration services come to life. Step inside our industry-leading facility to see firsthand how we deliver seamless, large-scale deployments for the Nation’s most trusted brands.
Immerse yourself in the Bailiwick Experience Lab, where AI-driven solutions and emerging technologies come to life in a hands-on environment designed to empower your business. Explore digital signage/digital menu boards, next-generation, AI empowered POS systems, and advanced loss prevention technologies—all designed to enhance customer engagement, streamline operations, and safeguard your assets. Get ready to experience innovation firsthand and see the future of IT in action!
If you haven’t done so already, experiencing our facility tells you everything you need to know about why the most trusted brands in America choose Bailiwick as their preferred IT Solutions Partner. Transporation will be provided from the Mall of America, JW Marriott
Wednesday, May 7, 2025
6:00 – 7:00 AM | Continental Breakfast
7:00 – 8:30 AM | Hot Breakfast
Breakfast
9:30 – 10:30 AM
Rick Bronson’s House of Comedy, Mall of America
Why Hospitality is today’s #1 Leadership Skill
What if you forced yourself to be creative, to develop a solution that worked because of—not in spite of—your dedication to generosity and extraordinary service? These are usually harder to execute, and coming up with them will definitely call on your creative side. But they’re almost always a win.
Will Guidara
Entrepreneur, winner of the Best Restaurant in the World and author of Unreasonable Hospitality
10:30 – 11:00 AM
From Solution to Service
Hospitality Leadership Skill Dev Workshop Instructions
Before we head out to lunch for our small group discussions, we’ll discuss what business challenges we’re tackling and send groups on their way to workshop the Hospitatly way. Every business partner brings unique expertise and insights that can be leveraged to drive projects forward with greater efficiency and innovation.
11:30 AM – 1:30 PM
From Solution to Service – Hospitality Skill Development Lunch Dine-Around
Small groups will head out to lunch with their assigned business challenge. Each small group will discuss and solve the business challenge using the Hospitality Way learned from our keynote speaker. By treating each partner as a valuable resource, teams can unlock new perspectives, streamline collaboration, and achieve outcomes that exceed expectations.
2:00 PM – 3:00 PM
A Taste of the Take-Aways: Group Report Outs
Welcome back from your lunch discussions! Be prepared to give a short talk about how you would solve your assigned business challenge the Hospitality way. We can’t wait to hear your creative problem solving!
3:00 PM – 3:30 PM
Client Showcase with Ted Dengel from FedEx Ground.
4:35 – 5:35 PM
Mall of America Rotunda
Hacking the Rock Star Attitude
“I’ve learned about the importance of attitude as part of the touring family with these great performers,” Mark says as he unpacks the secrets of rockstar performance. His presentations translate lessons learned during a remarkable career into valuable tips for organizations, teams, leaders, and those who want to be their absolute best.
Mark Shulman
Mark doesn’t just shine behind the drum kit—he electrifies audiences. Mark Schulman is a brilliant storyteller and performer who inspires audiences to engage and unleash their inner rockstar.
6:00 – 10:00 PM
Celebrate 30 years with all Bailiwickers
We’ll cap off the event with an evening at Nickelodeon Universe, America’s largest indoor theme park. Bailiwickers, their immediate families, IT Summit attendees – and your immediate families are invited to attend this celebration evening.
Nickelodeon Universe
Join us at Nickelodeon Universe for a private, evening event.
Accommodations
JW Marriott
Official Hotel of the IT Summit
As your company allows, Bailiwick covers the hotel accommodations for all IT Summit attendees.
Treat yourself to contemporary convenience at JW Marriott Minneapolis Mall of America. JW Marriott hotel is directly connected to the Mall of America and its renowned shopping, dining, and entertainment.
Make your stay unforgettable from the moment you arrive. JW Marriott Minneapolis Mall of America offers a range of handpicked luxurious amenities to celebrate special occasions, commemorate grand milestones and elevate your experience.
Mall of America
Extensive Shopping Options
With up to 500 stores, there’s something for everyone at Mall of America. From trendy fashion and food to cool tech and toys, MOA® has the retail therapy you’re looking for—and then some!
Indoor Amusement Park
Nickelodeon Universe, the nation’s largest indoor theme park, provides rides and attractions for all ages, adding an exciting element beyond shopping.
Family-Friendly Attractions
MOA features mini-golf, escape rooms, VR experiences, and so much more, making it a favorite for family outings and kid-friendly adventures.
Check out past IT Summits
2023 Bailiwick IT Summit
Introducing the exciting 2023 Bailiwick IT Summit Video Collection! Dive into sessions featuring the brilliant insights of digital visionary Erik Qualman, the renowned leadership development expertise of Dr. Brad Shuck, and innovative strategies from top leaders in retail, logistics, and QSR industries. Explore the future of green technology with an exclusive session on EV charging station installations, led by industry pioneers.
2022 Bailiwick IT Summit
The 2022 Bailiwick IT Summit video collection recorded live from the Acme Feed & Seed in Nashville, TN. Storytelling is as old as time and it’s not just for kids. Learn the imporantance of storytelling in business from experts in the art.
Since the IT Summit was in Nashville, I can guarantee you some music. Enjoy these sessions on the Art of Storytelling.