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Trends in Outdoor Digital Signage: Why Experience Matters

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By: Joe Hinrichs

November 22, 2023

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In today's fast-paced world, outdoor digital signage has become an integral part of our daily lives. From bustling city centers to remote rural areas, these vibrant displays offer a powerful platform for communication, advertising, and information dissemination. As technology continues to evolve, so do the trends in outdoor digital signage. As a recognized leader in the deployment of digital signage systems, Bailiwick has identified some key trends that companies should consider when looking to invest in this technology.

High-Resolution Displays Becoming the Norm

One of the most notable trends in outdoor digital signage is the use of high-resolution displays. With advancements in LED technology, outdoor screens can now deliver amazing visuals even in broad daylight. These displays are brighter, crisper, and more energy-efficient than earlier versions. They make content more engaging, ensuring that messages are effectively conveyed to the audience.

Interactive Touchscreens Creating More Engagement

Interactive touchscreens have become increasingly popular in outdoor digital signage. These interactive displays provide an engaging and immersive experience for users. From check-in kiosks in hotels to outdoor restaurant menus, touchscreens allow users to interact with content, access information, and make choices in real-time. This trend not only enhances user engagement but also opens new possibilities for businesses to gather valuable data on customer preferences and behavior.

A woman touches a touchscreen tv

Augmented Reality (AR) Integration Gaining Traction

Augmented Reality (AR) is taking outdoor digital signage to the next level. AR technology superimposes digital content onto the real world, creating a blend between the physical and digital realms. Businesses are using AR to offer unique and interactive experiences to their customers. For example, outdoor ads can come to life when viewed through a smartphone, providing additional information or interactive games.

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Personalized Content Drawing Consumers

Personalization has become a buzzword in the world of marketing, and it's no different for outdoor digital signage. Today's consumers expect content that speaks to their individual needs and preferences. Dynamic content management systems and data analytics enable businesses to tailor their messaging in real-time based on factors such as location, weather, and user demographics. This trend ensures that outdoor digital signage remains relevant and impactful in an increasingly competitive landscape.

Outdoor digital menu boards installed by Bailiwick

Environmental Sustainability Becoming Prominent

Sustainability is a growing concern for businesses. In response, outdoor digital signage is becoming more environmentally friendly. Manufacturers are designing displays with energy-efficient components and materials that reduce their carbon footprint. Solar-powered displays and smart energy management systems are also gaining traction, making outdoor digital signage a more sustainable choice for businesses.

In some cases, sustainability may require the repurposing of devices. "The ability to extend the longevity of digital devices through maintenance and proper software upgrades can go a long way to improving the sustainability of digital displays," says Joe Hinrichs, Vice President of IT and Product Development at Bailiwick. "Our maintenance team and integration center play a key role in the ability of our clients to extend the longevity of digital devices, thus making them more sustainable."

Installing to Withstand the Elements

Investing in outdoor digital signage is a significant financial commitment. An experienced deployment expert understands the intricacies of the technology, ensuring that your investment is maximized. They can help you choose the right type of display, plan the ideal placement, and manage the complex installation process.

Outdoor digital signage is exposed to harsh weather conditions, and potential technical issues. An experienced installer will ensure that the displays are rugged and weatherproof, minimizing downtime due to repairs. They can also implement remote monitoring systems to detect and address issues quickly, reducing disruptions to your messaging.

Additionally, there are often local regulations and permits required for outdoor digital signage installations. An experienced deployment expert like Bailiwick will navigate these legal requirements, ensuring that your project complies with all necessary regulations. Failure to do so could result in fines or the removal of your signage, which can be costly and damaging to your brand.

Summary

A common thread to all the advances with outdoor digital signage is complexity. Digital signage installed 10 years ago is less complex than state-of-the-art systems are today. According to Hinrichs, it's imperative that companies understand the importance of working with a deployment partner who is experienced working with complex technology. "There are so many variables that go into the deployment and installation of outdoor digital signage that goes beyond technology that selecting the right partner can often be the difference between a positive and a negative return on investment," said Hinrichs.

In conclusion, outdoor digital signage is evolving rapidly with new trends like high-resolution displays, interactive touchscreens, and AR integration. To make the most of these trends and ensure the success of your outdoor digital signage project, it is crucial to collaborate with experienced deployment experts and installers. They bring valuable expertise to the table, helping your company achieve its goals while maximizing ROI.

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